60
bandages for wounds
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Price range
Good$2.48–$37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$430K$430K/yr · 345K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.24avg listing price — sweet spot $15–$100
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,157.45avg incumbent reviews — the moat a new listing must climb