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balloon string
Worth a lookShows searches that convert (12.7% search→purchase), but prices mostly outside the sweet spot ($4.86–$15.48) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Great$967K$967K/yr · 1.0M searches
Review moat
Good776.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.31avg listing price — sweet spot $15–$100
Price range
Bad$4.86–$15.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand