63
ball gag
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great315.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.77avg listing price — sweet spot $15–$100
Price range
Great$9.61–$32.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$430K$430K/yr · 1.2M searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier