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baggies
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 2.5M searches
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad21,835.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.26avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.84–$9.07cheapest to priciest tracked listing — scored on the share inside $15–$100