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backjoy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.92avg listing price — sweet spot $15–$100
Price range
Incredible$18.25–$69.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$147K$147K/yr · 98K searches
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,237.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand