46
back reliever
Skip itSoft demand (-15.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$67.55avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,002.82avg incumbent reviews — the moat a new listing must climb
Price range
Okay$25.65–$226.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$158K$158K/yr · 141K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Growth
Bad-15.5%90-day search growth — must beat 0% to launch