62
back pads for pain relief
Launch itA $1.6M/yr market growing +49.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 603K searches
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$8.21–$43.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,530.37avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand