38
back brace with heat and massage
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.23avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,315.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.30–$243.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 41K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-25.7%90-day search growth — must beat 0% to launch