Skip to content
51

baby iron supplement

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Market size 50Growth 53Conversion 87Competition 21Returns 100Price range 63Avg price 79Brand share 26Review moat 28Quality gap 30

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.79

avg listing price — sweet spot $15–$100

Price range

Good$8.84–$25.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.2%

90-day search growth — must beat 0% to launch

Market size

Good$279K

$279K/yr · 166K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,670.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Trend