47
baby fever
Skip itStrong incumbent ratings (4.9★) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 1.3M searches
Price range
Okay$3.25–$22.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,682.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Quality gap
Bad4.9★avg incumbent rating — lower means beatable quality