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baby eye drops
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Price range
Good$3.51–$38.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad5,115.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 29K searches
Competition
Bad90%top-5 click share — a locked-up shelf