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b12 drops 1000 mcg
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.07avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 625K searches
Price range
Great$8.50–$37.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,877.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.9%90-day search growth — must beat 0% to launch