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aura pheromones perfume
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.48avg listing price — sweet spot $15–$100
Price range
Incredible$15.50–$32.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,053.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$142K$142K/yr · 245K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Signals Quality Gap