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athletic wrap
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.42avg listing price — sweet spot $15–$100
Price range
Okay$5.16–$19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,246.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 53K searches