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athletic tape 2 inch
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.18–$26.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,987.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 35K searches
Growth
Bad-69.0%90-day search growth — must beat 0% to launch