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ascorbic acid
Launch itA $1.0M/yr market growing +13.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.77avg listing price — sweet spot $15–$100
Price range
Great$6.15–$52.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 429K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,408.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality