48
aroma puff bar
Skip itSoft demand (-65.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great109.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Price range
Good$10.53–$26.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 33K searches
Growth
Bad-65.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap