40
arm brace
Skip itHigh returns (7.6%) — this niche doesn't clear our bar today.
Avg price
Great$18.34avg listing price — sweet spot $15–$100
Price range
Great$9.75–$43.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 241K searches
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,299.35avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 5% kills the launch gate
Signals High Returns