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arm and hammer power sheets
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+118.5%90-day search growth — must beat 0% to launch
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great$932K$932K/yr · 630K searches
Avg price
Good$14.65avg listing price — sweet spot $15–$100
Review moat
Good1,265avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.56–$19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending