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arch support
Launch itA $3.6M/yr market growing +13.4% this quarter with returns at 4.2% — clears our launch bar.
Market size
Incredible$3.6M$3.6M/yr · 2.3M searches
Avg price
Incredible$33.25avg listing price — sweet spot $15–$100
Price range
Great$8.79–$56.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad17,650.22avg incumbent reviews — the moat a new listing must climb