57
antiseptic wipes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Good$753K$753K/yr · 358K searches
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Price range
Good$2.38–$41.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,436.11avg incumbent reviews — the moat a new listing must climb