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antifungal wipes
Worth a lookShows searches that convert (16.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.92avg listing price — sweet spot $15–$100
Price range
Incredible$15.04–$69.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$885K$885K/yr · 213K searches
Review moat
Okay1,994.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand