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antifungal body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Growth
Good+32.2%90-day search growth — must beat 0% to launch
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Price range
Okay$9.78–$18.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$173K$173K/yr · 181K searches
Review moat
Bad7,303.22avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand