52
antibacterial body wipes
Worth a lookShows low returns (0.3%), but a deep review moat (12,243 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.22–$44.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 151K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,243.31avg incumbent reviews — the moat a new listing must climb