47
ankle protector
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$16.58avg listing price — sweet spot $15–$100
Price range
Great$6.61–$42.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad4,702.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 127K searches
Signals No Dominant Brand