63
ankle ice pack wrap
Launch itA $1.4M/yr market growing +39.5% this quarter with returns at 2.5% — clears our launch bar.
Market size
Great$1.4M$1.4M/yr · 886K searches
Avg price
Great$18.30avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good$7.72–$30.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+39.5%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,569.77avg incumbent reviews — the moat a new listing must climb