61
anal play
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$22.11avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.19–$44.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good598.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Market size
Okay$104K$104K/yr · 248K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale