48
anal ease
Skip itSoft demand (-11.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Market size
Okay$218K$218K/yr · 207K searches
Review moat
Okay2,861.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.79–$18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-11.4%90-day search growth — must beat 0% to launch