67
anal dilator
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.03avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$6.62–$87.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great361.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay$209K$209K/yr · 712K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand