56
amber glasses
Worth a lookShows a sweet-spot price point ($25.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.13avg listing price — sweet spot $15–$100
Price range
Great$7.11–$48.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$134K$134K/yr · 261K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad16,783.21avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand