33
amazon products sold by amazon only
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.90–$22.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$122K$122K/yr · 214K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad135,078avg incumbent reviews — the moat a new listing must climb