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alpha lipoic acid
Launch itA $6.7M/yr market growing +12.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.7M$6.7M/yr · 3.1M searches
Avg price
Great$22.55avg listing price — sweet spot $15–$100
Price range
Great$9.25–$65.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,486.18avg incumbent reviews — the moat a new listing must climb