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allergy test
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good689.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$128.15avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$149K$149K/yr · 129K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Price range
Bad$29.30–$346.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price