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allergy eye drops
Launch itA $4.2M/yr market growing +24.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$4.2M$4.2M/yr · 1.6M searches
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Price range
Good$9.87–$24.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,428.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf