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65

alginate

Launch it

A $4.6M/yr market growing +11.2% this quarter with returns at 0.0% — clears our launch bar.

Market size 97Growth 39Conversion 87Competition 21Returns 100Price range 95Avg price 95Brand share 15Review moat 59Quality gap 83

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$4.6M

$4.6M/yr · 1.5M searches

Avg price

Incredible$30.88

avg listing price — sweet spot $15–$100

Price range

Incredible$17.94–$57.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,122.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Products