57
alfalfa
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Price range
Great$3.51–$79.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good856.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 75K searches
Signals No Dominant Brand