56
alcohol wipes large
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.42avg listing price — sweet spot $15–$100
Market size
Good$507K$507K/yr · 330K searches
Price range
Good$5.68–$27.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,847.59avg incumbent reviews — the moat a new listing must climb
Signals Low Review Barrier