41
airplane ear plugs pressure for kids
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Price range
Good$8.49–$27.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay3,243.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$124K$124K/yr · 50K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand