60
adult bibs
Launch itA $1.2M/yr market growing +3.1% this quarter with returns at 2.1% — clears our launch bar.
Market size
Great$1.2M$1.2M/yr · 1.5M searches
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.90–$24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,751.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand