66
9 oz plastic cups with lids
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.99avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Great$9.55–$31.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good605.87avg incumbent reviews — the moat a new listing must climb
Growth
Good+54.3%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 103K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand