50
6oz coffee cups
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Price range
Good$3.87–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,489.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 127K searches
Signals No Dominant Brand