62
6 oz plastic containers with lids
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$17.46avg listing price — sweet spot $15–$100
Price range
Great$8.49–$39.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good$282K$282K/yr · 261K searches
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,431.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand