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54

6 oz coffee cups with lids

Worth a look

Shows low returns (1.2%), but a small market ($65K/yr) keeps it on the watch list.

Market size 16Growth 16Conversion 55Competition 83Returns 91Price range 84Avg price 90Brand share 78Review moat 46Quality gap 35

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$21.17

avg listing price — sweet spot $15–$100

Price range

Great$3.87–$82.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,919.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$65K

$65K/yr · 67K searches

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Trend