53
5 year sobriety coin
Worth a lookShows low returns (0.9%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great241.2avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Okay$6.94–$22.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 46K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand