70
5 oz plastic cups
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.07avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Price range
Great$4.12–$72.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Good$566K$566K/yr · 259K searches
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,660.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand