64
5 oz paper cups
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.14avg listing price — sweet spot $15–$100
Price range
Great$7.30–$38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$709K$709K/yr · 332K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,123.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch