49
5/8 ribbon
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+121.0%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,340.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.48–$19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.45avg listing price — sweet spot $15–$100
Market size
Bad$20K$20K/yr · 89K searches
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