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Worth a look

Shows searches that convert (18.6% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 74Growth 19Conversion 99Competition 20Returns 99Price range 70Avg price 81Brand share 4Review moat 25Quality gap 35

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$17.49

avg listing price — sweet spot $15–$100

Market size

Good$820K

$820K/yr · 253K searches

Price range

Good$9.12–$28.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,625.79

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Products