72
40 gallon trash bags
Launch itA $1.3M/yr market growing +7.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$27.98avg listing price — sweet spot $15–$100
Price range
Great$9.64–$55.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 302K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,820.24avg incumbent reviews — the moat a new listing must climb