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3m transpore tape
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Market size
Okay$205K$205K/yr · 114K searches
Review moat
Okay2,875.11avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.70–$14.25cheapest to priciest tracked listing — scored on the share inside $15–$100